Founders as well known as the brand.

Black Sheep Coffee was preparing to go public. Before investors buy the stock, they search the people behind it, so Gabriel Shohet and Eirik Holth needed to be notable in their own right.

Founders
Gabriel Shohet, Eirik Holth
Sector
Coffee Chain
Stage
Preparing for IPO

Search their names. Google knows them now.

Both founders are now recognized by Google as public figures, and the interviews we placed are the first thing investors see.

Gabriel Shohet
Gabriel ShohetBusiness owner
Knowledge Panel
Gabriel ShohetSource: Global Coffee Report
▶︎ 50:15YouTube · Jarek TadlaThe Mindset Behind Black Sheep Coffee ft. Gabriel Shohet▶︎ 33:13YouTube · Business Growth with JoeScaling Without PE: How Black Sheep Built 100+ Locations
As it appears on Google todaySee it live on Google
Eirik Holth
Eirik HolthEntrepreneur
Knowledge Panel
Eirik HolthSource: The Caterer
▶︎ 21:42YouTube · LegendsNLeadersEirik Holth: The Change The Coffee Industry Needs▶︎ 41:31YouTube · COREcruitmentEirik Holth, Co-founder & Co-CEO at Black Sheep Coffee
As it appears on Google todaySee it live on Google
Black Sheep Coffee co-founders Eirik Holth and Gabriel Shohet

A brand people loved. Founders nobody could find.

Public markets back people as much as products.

Black Sheep Coffee had built a brand with a loyal following. Search Gabriel or Eirik, though, and there was no Knowledge Panel and little else to find. Before an IPO, three questions need clear answers.

  • Who are the people behind the brand?
  • Can they lead a public company?
  • What do investors find when they search them?

Every question answered before the roadshow.

One position for both founders, built where investors already do their homework.

Gabriel Shohet in a Black Sheep Coffee store

The founders became the story.

We positioned Gabriel and Eirik as the operators behind one of coffee’s boldest challenger brands, built on a bet on robusta that the specialty industry had written off.

A Black Sheep Coffee store

Investors heard them think.

Long-form conversations on founder podcasts and a FOX 5 San Diego segment let the market hear how the co-CEOs lead, long before any roadshow.

Making coffee behind the bar at Black Sheep Coffee

Search started working for them.

Google now verifies both founders as public figures, and the first page tells the story they chose instead of leaving it to chance.

From private founders to public figures.

Each stage made the next one easier. By the time the IPO conversation started, the founders were already easy to find and easy to trust.

VisibilityThe founders’ own voices on the shows investors and operators already follow.
RecognitionGoogle verified both founders as public figures.
ControlA first page the founders own, not one left to chance.
ReadinessFounders investors can diligence before the IPO.
“We were growing fast, but the story wasn’t keeping up. GLDN put us in front of the right audiences at exactly the right moment.”
Black Sheep CoffeeCoffee Chain
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