Neel Alwani’s Timepiece Trading sells watches worth six and seven figures. In that market, the sale happens only when the buyer trusts the dealer, so Neel needed elite credibility.
Features in Forbes and GQ, creator partnerships like SteveWillDoIt and stories that showed the craft behind the brand made Neel the dealer high-net-worth buyers seek out.
Nobody wires seven figures to a stranger.
Neel had already done business with clients like Donald Trump and Drake, but every new high-net-worth buyer had to trust him before spending six or seven figures. Three questions stood between Neel and the next sale.
One position: the trusted authority in luxury watches, with the clientele to prove it.
We positioned Neel as the trusted expert in the luxury watch space, with his expertise and high-profile clientele front and center.
Strategic partnerships with creators and celebrities like SteveWillDoIt put Neel in front of the buyers who follow them.
Features in Forbes and GQ and stories behind the brand connected with buyers emotionally, and the best content became targeted campaigns.
Each stage made the next one easier. By the time a buyer reached out, Neel was already the dealer they trusted.
“In my industry, trust is important when selling products worth several million dollars. Thanks to JJ for helping us lap our competitors.”
